Hello there. I’m Danny. A marketer with a peculiar background. You see, before college, I enlisted in the US Navy spending four years gaining a very diverse perspective by working with a diverse cast of people. This experience taught me to always be a student of culture, to learn from these types of situations and be shaped by them.

Professionally, I bring diverse thinking into my work. For over a decade I’ve worked on strong integrated creative work that responds to the problems that brands face. This means understanding what compel teens to pay attention to a soap brand, or what parents need from a search brand, perhaps it’s digging into a DIYer’s needs from a wall paint brand. Regardless of what it is, it’s not solved by talking to a bubble and that’s what I want to achieve, smart strategy work that stands out.

Solve
Head of Strategy

Sep 2020 – Current

//Lead and build the planning/strategy department for an agency working across 10 clients ($23M revenue) including: Porsche, Raymond James, Rust-Oleum Wall Paints, and Sunoco Gas Stations

//Oversee the integration of research to gain thorough understanding of consumer context in relation to client needs

//Establish plans that develop long term initiatives to successfully meet client’s business objectives

//Develop creative strategy for creative campaigns in collaboration with creative, account, media, and production teams

 

Thesis
Strategy Director

2018 – 2020

//Lead digital marketing strategy team to empower strategy across the agency to help strengthen the agency output across clients such as Taco Bell, Nike, and Adobe

//Develop researched based strategies that give creative teams the right and useful information to allow for impactful creative work

//Lead strategy and insights work to guide the creative for consumer-centric integrated digital marketing plans

 

TBWA\Media Arts Lab
Senior Interactive Strategist

2016 – 2018

//Build and execute communications strategies across Macbook, iPad Pro, Watch, iPhone and Music global creative work

//Work across client and agency strategists, media and accounts to meet our goals while solving real problems

//Collaborate with creative teams to help big, global ideas get in front of the right audiences

//Use research that informs the briefs and creative by way of strong audience and industry insights

//Be a thought leader in the interactive space and understand how digital can be leveraged for opportunities

 

Wieden+Kennedy
Strategist

2013 – 2016

//Architected and implemented masterplan for Old Spice social and its role for the brand, used as the model for WK Global and P&G’s portfolio of brands

//Briefed and managed digital evergreen executions to generate awareness and conversation that supplement tentpole campaigns

//Partnered closely with creatives to create work that achieves brand objectives and various digital initiatives

//Oversaw paid social media budget ($500K) across planning, buying, and executing