People generally don’t care about ads, because as an industry we’ve gotten to the point of annoyance rather than benefit. People are proactively finding ways to avoid advertising, meaning a person’s time is not a commodity, and as a creative industry, we should work to be better about that.

I love when marketing is creative work that lives and breathes by being different. I work to solve business problems by enabling creative that’s different (or perhaps weird) and less shitty. This way, perhaps the consumer will actually want to hear from the brand.