Oreo - Whisper Fight

THE BRIEF

Launch Oreo’s Instagram in a massive way.

WHAT I DID

Oreo wanted to launch their Instagram leveraging the power of their Superbowl ad spot. What resulted was ‘Whisper Fight.’ A Superbowl integrated ad about two guys fighting over cream or cookie. Viewers were encouraged to participate in the fight on Instagram, where anybody could submit images of things they wanted to see come to life through either cream or cookie, molded by an army of artists.

As a social strategist I revealed real-time content to be used as a part of the campaign that would actually create opportunities for Oreo to use.

RESULTS

50k+ followers in less than a day

Mashable - Best use of Instagram mashie award