Apple Holiday - Frankie

THE BRIEF

Bring the Apple brand to life through a product-less holiday campaign.

WHAT I DID

As the comms strategist, I needed to find a way to use digital to underpin the brand strategy and address the action I wanted the audience to take.

The opportunity was to make the campaign the source of human compassion with intentional executions that delivered on the strategy.

What resulted was a TV led idea that spread across digital with very intentional executions that enhanced the strategy and pushed audiences to believe in the idea.