Nike Adventure Club

THE BRIEF

Increase our subscriber email open rate and convert the opens into site visits.

WHAT I DID

As the strategist, I needed to develop the guiding force for Nike’s Adventure Club email marketing channel while also defining the channel strategy and how the content aligns.

What manifested were creative stories of adventure that stimulated different audiences rooted in one unifying truth.

RESULTS

11% growth in open rate over the previous campaign

37% increase in CTR to website

15 second increase in read rate

3% growth in subscription service