Choose Your Own Adventure

THE BRIEF

Instagram launched their tagging feature and we wanted to be the first to use in a unique way.

WHAT I DID

As the social strategist, I needed to find the opportunity and reconcile what we wanted the audience to do in reaction.

The creatives responded with a ‘Choose Your Own Adventure’ idea.

This pleased our audiences, delivering quite the scale to a small idea.

RESULTS

250K earned media impressions

#1 most engaging content for the brand

+2600 new community members